The HR Base Camp (blog) newsletter was first created in March 2014 and is sent out to thousands of prospects each month. The content generally consists of links back to our blog, sign-ups for webinars, speaking engagements and promotional items. As part of the marketing team, the newsletter is a team effort. My part in the creation of the newsletter was design and code from the ground up. Monthly our copywriter sends me copy and I update accordingly, then I update our template in our CRM, Infusionsoft, with the updated content for the month.